Briefing: Luli 4th birthday party - "Shopping da Luísa"
ClClient: Mariana Sampaio
Project Execution: Paula Baracat Team

Her mother and blogger, Mari Sampaio, told us that going to the mall is one of Luli's favorite outings and that she loves the make-up, toy, clothing and sweets kiosks.
Luísa is a super colorful girl who enjoys dancing and humming and is in love with the LOL doll.
Based on this information, I created playful and fun illustrations that brought everything that Luli likes most to the visual identity of the party, with a cheerful color palette. I also developed Luísa's own little doll so that she could be part of the scenery and show her the whole tour of the little shops that she likes the most. From the illustrations, I created the design of the cake, candies and cookies, as well as the invitation, save the date, reminder, scenery and packaging used for souvenirs and the like.